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Recommended Books

New Product Development for Dummies

The PDMA Handbook of New Product Development

Larry Friedman The Channel Advantage

Larry Friedman Go To Market Strategy

Gary Burchill, Christina Hepner Brodie (1997) Voices into Choices: Acting on the Voice of the Customer

Rosenau, Milton D. Jr., Editor (1996) The PDMA Handbook of Product Development

Robert Gravlin Cooper (2000) Product Leadership

Catherine Kitcho (1999) High Tech Product Launch

Cooper, R. G. (1993). Winning at New Products: Accelerating the Process from Idea to Launch

Gary L. Lilien (1999) New Product and Brand Management

McGrath, Michael (1995) Product Strategy for High Technology Companies

Thomas, Robert (1994) New Product Success Stories: Lessons from Leading Innovators

Edward J. Fern (1999) Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development

Innovation's Missing Link


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